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Tween skincare doesn’t need to be complicated—just safe, gentle, and effective. Trending ingredients like niacinamide, hyaluronic acid, aloe vera, chamomile, and green tea extract are popular for a reason: they...

Choosing the right cleanser is the first step to building healthy, confident skincare habits for tweens. Whether their skin is dry, sensitive, oily, or just starting to experience changes, Bestie...

These Generation Alpha shoppers—born after 2010—are storming beauty aisles, snapping up serums, moisturizers, and even anti-aging creams. TikTok is buzzing with videos of 9- to 12-year-olds flaunting 10-step routines, while...